Skip to the Loo! Bypass Big-Ticket Advertising and Build Business with Better Bathrooms by Linda Wright.

A good bathroom is good for business. It's as simple as that. Yet too many merchants look at their loo only as an unrecoverable overhead expense.

If you host a restroom and regard your facilities only as a nuisance, underutilized storage space, or a maintenance nightmare—it's time to think again! This potty training guide for retailers will show you how to use your restroom as a marketing tool. It's courteous, high-impact—and very covert.

You will discover that significant impressions of your business are given many times daily with each visit to the bathroom. Find out how to use your restroom effectively—to show customers that you care, create buzz, and generate loyalty.

Skip to the Loo! chronicles the budget makeover of a retail restoom from bland to beautiful, and the impact it had on the world's biggest spending group—women. This helpful guide is packed with idea and insights to help any retailer create a special washroom space, overcome the challenges of maintenance, earn a positive restroom reputation, and boost their bottom line through the power of a powder room. You will discover more than 100 ways to make your facility special. Learn to raise your restroom to the strategic level to give your business more exposure, build goodwill, influence customer behavior, and win sales. Get your copy now at Amazon.com.

COMMENTS

"I'm a photo industry retailer. And I've always felt a little guilty when one of my customers wanted to use the bathroom. Like it wasn't exactly up to par. In "Skip the the Loo", Linda Wright shows exactly why the right bathroom makeover is a much better form of marketing than many of the advertising media to which we keep throwing money. "Skip the the Loo" covers EVERYTHING. Spurred on by the comments of industry pundits, I had upgraded my own store's loo several months ago. Now I'm going to go back and do the rest of the job." —Chris Lydle, Chris' Camera Center, Aiken, SC

"I enjoyed reading it and have to tell you that it is really a terrific piece of work. Linda really did a thorough job with this and I congratulate her on putting such a complete work together. She even tells us which blow dryer is the best. I went right down to our local drug store. I know the owner who just bought that store a few years ago. (He needs a new bathroom). He and his wife are now reading the instructions on just how to do it right! Congratulations Linda! —Bob Banasik, AInstIB, Bethel, CT

"This book is a must-read, not only for retailers, but for everyone on their staff." — Bill McCurry, McCurry Associates, Princeton, NJ