Interesting statistics just released highlight the very reasons that a good bathroom is a marketing advantage ... particularly for businesses that wish to attract female customers:

• 30% of women say they need to use restrooms when they are out running errands, shopping, or eating out
• 27% of women restrict their public restroom use to those that they know are good
• 70% of women have walked out of a public restroom because they felt it was too dirty
• 56% of women have entered an establishment just to use the restroom, though they were not a customer at the time
• 13% of women have stopped what they are doing and gone home rather than use a public restroom

Nearly all Americans (99%) use public restrooms. Bottom line: A good restroom is a way to get potential purchasers in your door, keep them shopping, and keep them coming back!

Survey Methodology: Conducted on behalf of Cystex® by Harris Interactive® QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,015 U.S. adults aged 18 years and older who are employed full/part time.