By now, we've all seen Vehicle Wraps: enormous vinyl graphics that cover an entire car or bus in a showstopping marketing display. But what about Restroom Wraps?

In a creative marketing move, Japan's Tugboat advertising agency has installed wall graphics on restroom cubicles at ski resorts as a promotion for Georgia Max coffee, a product of the Coca Cola company. This particular campaign aims to promote the coffee drink to sports enthusiasts. Perfect! The imagery makes seated guests feel that they are at the top of a ski slope. Floor graphics of skis adhered at the base of the toilet add to the authenticity. Text touting the benefits of the beverage emblazons the toilet paper holder for further branding. What a great way to generate buzz! Any shop could take this concept, create their own theme graphics, and have a winner washroom that's sure to get people talking about their bathroom...and their business...in a good way.

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